Governments worldwide are increasingly encouraging citizens to take responsibility for their own future by investing in stock markets, savings plans and pensions. Citizens are becoming better educated and more financially aware.
As a result, the volume of direct mail is set to rise but needs to be targeted at a particular segment rather than a one size fits all strategy. Increasingly, financial services organisations need a partner that offers value-added services as well as efficient distribution.
Citipost offers intelligent marketing campaign support solutions. We offer advice in areas such as:
- Data cleansing: avoiding duplicate mailings, removing redundant addresses
- Data management: scheduling phased delivery for large mailings
- Data delivery: targeting mailings based on demographics such as customer segment or postcode
- Digital signatures: providing local region signatures if calls are handled centrally.
By using segmented information and local promotions, Citipost can help financial services companies exploit their client lists and increase sales.
Some of our financial clients include Dresdner Kleinwort Wassertein, , Hemscott Plc and Risk Waters.
|
Key Sectors
