Database and Subscription Management

Maximise the effectiveness of your communication using Citipost's sophisticated database design and subscriber management service, through its partner Axis Media. Whether it’s a paid for or a free title, professional database management is critical for effective distribution, marketing and customer retention purposes.

Database Management
The database management service incorporates database design and build, cleaning, profiling, data capture using address verification software, up-dates, reporting and the high quality output of mailing and distribution files.

Subscription Management
The subscription management service provides best practice in customer relationship management with a focus on revenue growth. The service encompasses fulfilment, database management and design, dynamic customer retention and acquisition, money collection via invoice, credit/ debit card and the establishment of direct debits plus the production of both standard and bespoke reports. In addition to ‘paid for subscriptions’, Axis has also developed expertise in requested copy management and acquisition.

Contact Profiling
Unlike other database management providers, Axis Media’s experienced team interpret data and can provide advice on acquisition strategies and the establishment of the optimum audience to allow advertising revenues to be maximised.

All data is held within secure environments and Axis is fully compliant with the data protection act. Both paid for and free titles can be managed to Audit Bureau of Circulation standards which requires auditable trails from the printer to the reader to be established and maintained.

Please contact one of our Direct Distribution representatives by calling 0207 232 1616 for more details or email Audrey Haynes at ahaynes@citipost.co.uk.